Best Of Episode: What Is Copywriting?

If there’s one question I get asked the most it is probably this one. “What is copywriting?”  It’s not your fault if you’re not entirely sure. I wasn’t either when I first stumbled onto the topic. In fact, I’d never heard the term before I read an article about...

Looking Through Their Eyes

Have you ever struggled with how to attract your ideal clients more effectively? Or maybe even who they are? Start with this…it may change everything for you. Frequently in our marketing, we tend to think of the strategies we put into place in a “left to right”...

Conversational Copywriting Part One

Now more than ever, you need to get REAL with your clients. And that means,getting way more conversational in all of the copywriting for your marketing. It’snot that hard to do…in fact, you may find it much easier! Let’s talk about it....

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